Solutions/Case Studies
Humboldt Mfg. Co. humboldtmfg.com
Humboldt was seeking a comprehensive web solution which would profile their company and products, allow them to sell their products online to existing and new customers and attract new business through search engine marketing. They also wanted to be able to manage their product database themselves and house their complete catalog online. And finally, they needed search engine internet marketing programs to drive traffic to their site and proliferate online sales.
Results: New site launched April 2008
We provide Humboldt with search engine marketing including Google programs and frequent updating services, as well as email marketing campaigns and full hosting services. Belniak Media also developed a number of product-specific "landing" pages with unique URLs that all point to the Humboldt site as well. The site is currently receiving close to a million hits per month and online sales continue to grow.
Proceq SilverSchmidt Product Launch
Proceq SA, an international manufacturer and supplier of portable testing instruments for the metal, concrete and paper industries, contacted Belniak Media regarding a groundbreaking new product line that was under development - the SilverSchmidt Concrete Test Hammer. They were in need of a full-fledged, multi-faceted marketing and PR program to drive customers to the product introduction at the World of Concrete in Las Vegas last January and to drive new customers to sales of this product.
Results: Product Sales Beyond Expectations
Belniak Media developed a 6-month plan for multi-level marketing including international multi-lingual e-blast campaigns for end users and distributors, a direct mail campaign, global PR, design of booth graphics and other specialized promotional pieces. Initially the plan targeted driving traffic to the World of Concrete show, where Proceq enjoyed its best turnout ever. The campaign was an overwhelming success and actually had to be slowed down as manufacturing could not keep up with the sales demands of the product. Ongoing marketing efforts continue to show unsurpassed sales of this product.
Big Ooga bigooga.com
Lennie Rose, a long-time associate and owner of Rise Public Relations, asked Belniak Media to develop an idea regarding a business listing service that would be specifically geared toward small businesses and entrepreneurs. This was an ambitious and challenging project from the strategy and planning, design stage, programming and usability issues. Our designers and programmers worked with Lennie throughout the development and testing processes.
Results: Site launched February 2009
Belniak Media completed the branding, logo, design and programming of the site. The Big Ooga started taking initial sign-ups in October, 2008 and on February 18, the site went live and many entrepreneurs are already taking advantage of this service. We will continue to work with Lennie for support, ongoing improvements and additions to Big Ooga in the coming months.
Ellu Handbags ellubags.com
Handbag designer Leslie Pozen was seeking a newly designed website on which she could highlight and sell her stunning designs of womens' custom handbags, purses and other fashion accessories. The design of the site needed to reflect her elegant work and ideals, and she needed a vehicle to sell these products and maintain her inventories, products and orders through an administrative interface.
Results: Site launched summer of 2008
Belniak Media designed and developed the Ellu site to be colorful and visually appealing, while incorporating a secure and user-friendly interface for the site's commerce area and administrative areas. An aggressive SEO program has steadily been building traffic through organic search engine listings and online sales have increased steadily. Belniak Media also designed accompanying print pieces and other marketing tools reflecting the site design.
Center for Contextual Change centerforcontextualchange.org
This group of therapists approached Belniak Media last year in need of a new website, one in which the graphic design dictated a very special mood of healing. They also needed a site which could be used as a tool to encompass the various types of treatment they offer. And finally to bolster traffic to the site through the search engines, press, and other means.
Results: Site launched July 2006
Belniak Media designed a site which reflected a special mood of healing, with a simple user navigation that allows all facets of their treatment programs to be accessed from any page on the site. Other relevant information including therapist bios, industry news and career opportunities, is offered. The PR marketing programs, search engine optimization services and a successful targeted Google AdWords program have shown a steady increase in monthly traffic since the initial launch, increasing the client base of the center.
